New Ideas Advertising Agency Policy

Our prime objective is to refine and deploy our client's advertising message to as many targeted prospects as possible at the best available price.  We do this by writing and producing commercials in the media that best suits the needs of our client's business.  This may include network television and cable, radio, print media and the Web or any combination thereof.

Once the production is complete, ad placement becomes crucial in maximizing the effectiveness of your advertising dollar.  With decades of experience behind us, we can negotiate with television and radio stations to get your ad placed at the right time, on the right program and at the best possible price to reach your targeted demographic.

Commissioned Media

Larger accounts reap the benefit of receiving our television and radio copy writing and production at no cost since agency commissions are built into the sale of most air time.  Minimum sales, which vary by business sector, will apply to qualify for this benefit.

Since we act as your representative with the various media stations, we become responsible for payment of the air time you purchase.  To protect ourselves from financial liability we require a signed Agency Agreement that spells out the obligations of both parties and any minimum sales requirements that may apply before work commences.

Non-Commissioned Media

Small, non-commissioned media accounts, most print work and web design will be quoted at a fixed project rate with a not to exceed (NTE) cap.  Depending upon the size of the project and amount of cost incurred during the development phase, progress payments may be required.  Any such payment schedule will be delineated in the quotation and become part of the purchase contract upon acceptance by the client.

Exclusivity Rights

 New Ideas Advertising  works exclusively for your business.   To this end we limit our advertising services to only one client per business sector.  We work exclusively for your business, or campaign, and will not accept clients in your market that compete directly with you.