Print Media Advertising

Successful print media advertising engages the reader's attention immediately.   New Ideas Advertising offers bold headlines, eye-catching photos and crisp illustrations to catch your reader's attention at a glance.  Our creative copy writing unpacks your message clearly with compelling language that will draw your prospect to take action on your product or service.

Print media covers a wide range of advertising outlets.  Newspaper and magazine advertising are the more traditional venues.  Publication of pamphlets, brochures and flyers is gravitating more toward mobile Web applications but still has wide acceptance in political campaigns and direct mail.

Advertorials are a clever way to inform and promote your business to your audience.   These articles are written in a newsworthy format to grab the readers attention and hold enough content to go into depth about your product or service. They inform and educate the reader while promoting your business.

Here are a couple examples of advertorial articles written and designed for a client in the health services field:

Elysse Beasley Pulse Article - 2004 Elysse Beasley Pulse Article - 2005
Click on image to view full articles

Brochures are a handy way to get your message out if you have a retail presence and want to expand awareness of new products or services or you use direct mail to reach prospective customers.  Here's an example of a technical brochure written for a client that wanted to increase awareness of all the services he offered:

Technet Brochure
Click on image to view full brochure

As on line media continues to grow, integrating your printed message with your Web presence becomes more and more important in reaching your prospective customer with consistency.  At New Ideas Advertising we can combine your printed media with your web design to reach the greatest number of targeted prospects at the lowest possible cost.